In its continuing effort to bring the UEFA Champions League (UCL) experience closer to more football fans around the world, Heineken has staged its most elaborate Trophy Tour in Africa yet.
The 10-day tour, which ended on April 13 in Abuja, Nigeria, ahead of the 2022 final match on May 28, included several public events that featured the UCL trophy at major stops in the Democratic Republic of Congo, Mozambique, Ethiopia, and Nigeria. Fans from Rwanda and Congo Brazzaville also attended the tour in Nigeria and DRC respectively.
“The goal of the Trophy Tour is to inspire a new generation of African footballers and appreciate fans for their love of the UEFA Champions League and Heineken”
The events around the tour included open-truck city parades, novelty matches with local celebrities, UCL quarter final match viewings, fan meet and greets, photo sessions, media rounds, Afrobeats concerts, and visits to government ministries in charge of football.
Heineken, sold in 192 countries around the world, has been a sponsor of the UEFA Champions League since 2005 and the company’s leadership said its Africa-wide trophy tour for the 2021/2022 season was structured to reach 50,000 Africans directly while an estimated 10 million more are reached via media coverage.
A highlight of the trophy tour was a Heineken-sponsored football match in Lagos, Nigeria. It pitted Nigerian music superstars and football legends against senior staff of Nigerian Breweries, which is the local Heineken brewer, and the Trophy Tour Ambassador, professional coach and former Dutch international midfielder, Clarence Seedorf.
BET Awards-winning Afrobeats star Davido captained Team Nigeria, which had ex-Nigerian internationals Austin Jay Jay Okocha, Daniel Amokachi, and Taribo West. Also on the squad were rapper M.I. Abaga, R&B singer Darey, and Nigerian Breweries Marketing Director, Emmanuel Oriakhi. Seedorf led Team Heineken, playing, among others, Nigerian Breweries Finance Director, Rob Kleinjan; and the company’s Supply Chain Director, Martin Kochl.
The novelty match preceded an Afrobeats concert that was headlined by African superstar, Davido and Peruzzi, another topflight Nigerian singer. Members of the Heineken management team and Seedorf then met with the Nigerian Minister of Youth and Sports Development, Sunday Dare, at the MKO Abiola stadium in Abuja, the country’s capital.
The Union of European Football Associations, the umbrella organisation for 55 national football associations across Europe, organizes the Champions League as an annual competition among top-division football clubs. The 2022 final match is slated for May 28 at the Stade de France in Paris.
“The goal of the Trophy Tour is to inspire a new generation of African footballers and appreciate fans for their love of the UEFA Champions League and Heineken,” said Heineken’s Senior Global Director, Bram Westerbrink.
The continent’s importance to the growth of football and the UCL is evident, Bram also noted. Several European clubs in the English, French, Italian, Spanish, and German leagues have notable African following, with many of the fans organising meetups and celebrations when their favourite teams record tournament successes. With more than 100 Africans currently playing professionally, over 25 Champions League winners from Africa, and about 300 million African fans, football has taken hold as the most popular sport on the continent.
“This is why Heineken is proud to celebrate its association with the UEFA Champions League,” said Hans Erik Tuijt, Director, Global Heineken Sponsorships, adding that Heineken has the highest awareness on the continent as a sponsor of the UEFA Champions League.
The Absa SHE STARS Program for female Kenyan Entrepreneurs 2022
The Absa SHE STARS Program supports female entrepreneurs from various sectors in Kenya to overcome some of the most prevalent challenges...
SASSA Jobs or Careers
The South African Social Security Agency (Sassa) is a government entity that is not only responsible for distributing social grants to...
How To Search For Jobs Vacancies For SASSA
The South African Social Security Agency (Sassa) is a government entity that is not only responsible for distributing social grants...
Apply For Central Queensland University Australia HeART Of The Basin Scholarship 2022/2023
Apply For Central Queensland University Australia HeART Of The Basin Scholarship 2022/2023 Scholarship Description: The CQUniversity is offering 2022 HeART...
Apply For University Of Melbourne Australia Faculty Of Science Postgraduate Writing-Up Award 2022/2023
Apply For University Of Melbourne Australia Faculty Of Science Postgraduate Writing-Up Award 2022/2023 Scholarship Description: The University of Melbourne is...
Apply For Japanese Government (Monbukagakusho: MEXT) Scholarship For Undergraduate Studies 2023
Apply For Japanese Government (Monbukagakusho: MEXT) Scholarship For Undergraduate Studies 2023 Scholarship Description: The Monbukagakusho: MEXT (Ministry of Education, Culture,...
Yul Edochie’s First Wife, May Releases Breath Taking Photo After Husband’s Second Wife Saga
May Edochie, Wife of Nollywood actor, Yul Edochie, has released new breathtaking photo, weeks after her husband announced his second...
CharlyBoy leads protest against killing of Deborah Samuel (photos)
Popular Nigerian singer and activist, Charles Oputa, aka Charly Boy today May 23, led a protest against the gruesome killing...
British politician Imran Ahmad Khan is jailed for 18 months for historical sex assault on teenage boy
British politician Imran Ahmad Khan has been jailed for 18 months following his conviction for sexually assaulting a 15-year-old boy. The...
“No man wants to be with you because you’re bitter” Bobrisky writes as he and Tonto Dikeh resume their beef
Former best friends Bobrisky and Tonto Dikeh are calling each other out on Instagram. Bobrisky threw the first punch and Tonto...
EFCC arrests 22 suspected internet fraudsters in Asaba
Operatives of the Economic and Financial Crimes Commission, EFCC, Benin Zonal Command have arrested 22 suspected internet fraudsters. The suspects were...
Grandson stabbed granddad to death after finding out he was accused of sex abuse
David Oliver, 74, was accused of historic sex abuse against girls, a court heard (Picture: Central News/Web) A 25-year-old man...
Dave Filoni Recalls Rosario Dawson’s Ahsoka Tano Screen Test
Dave Filoni, executive producer, director, writer, and Star Wars mastermind of Disney+’s The Mandalorian, recalls Rosario Dawson’s screen test as Ahsoka Tano. Filoni helped...
‘I Spent N30m, The Producers Could Not Pay Me’ – Caroline Danjuma Speaks On Appearance In Reality Show
Former actress, Caroline Danjuma has revealed that the producers of Real Housewife of Lagos, a reality TV show she features...
Marie-Laure ‘Kayane’ Norindr Interview: Daija Arcade Stick
The secret to becoming a professional player at any video game is practice, which is especially true of the fighting...
Jobs3 weeks ago
NPower Payment News Today (Friday May 6, 2022): Stipend, Nexit Training, Batch C Stream 2, Shortlist, Deployment, Batch A, B & C, NEXIT Latest News
Jobs2 weeks ago
NPower Payment News Today (Monday May 16, 2022): Stipend, Nexit Training, Batch C Stream 2, Shortlist, Deployment, Batch A, B & C, NEXIT Latest News
Latest Movies2 months ago
Temptation Island 2022: Meet Karyna Auletta, Therapist From California
Foreign Affairs1 week ago
Two British glamour models rip each other’s hair out in night out scrap
Jobs2 weeks ago
Npower Latest News On Payment For Today 10Th May 2022
Jobs3 weeks ago
NPower Payment News Today (Monday May 9, 2022): Stipend, Nexit Training, Batch C Stream 2, Shortlist, Deployment, Batch A, B & C, NEXIT Latest News
Technology1 year ago
Steps By Step Guide On How To Add Your Blog/Website On Phoenix News Browser For More Traffic
Business1 week ago
Apply For KYEOP Busines Grants Registration 2022 For Kenya Youths (Cycle 8)